This is a relatively new market for recruiting. Businesses have been using video to market to consumers for years, however the opportunities to reach millennial and generation Z workers in their preferred medium can’t be underestimated. You can use video to show rather than tell about your workplace culture. Employee testimonials are key. Your videos can easily be shared on social media, foster greater engagement than traditional methods and create a call to action. The Work Matters project has created employer videos as a sampling that will be premiered at the Summit and Showcases.
Networking
Create opportunities to engage with candidates. This can be done in two ways.
- Outbound networking. You attend someone else’s event. Attending conferences, workshops, networking events, professional associations, virtual events, etc.
- Inbound networking. You create the event. Workshops, community events, volunteer opportunities, etc.
Make sure the point of contact at networking opportunities is somebody comfortable with promoting your employer brand. They should be prepared with an elevator pitch on your company and the jobs that are available.