During the research phase of our project, we approached students and job seekers in Lanark and Renfrew Counties and asked them, “Where do you go to look for jobs?”. The top response was Google. This means that before browsing any company websites, job boards, or employment sites, job seekers are heading straight for the Google search bar to find jobs. From there they will receive a series of hits based on the keywords they’ve typed into the Google search bar and will likely view only a few of the top results on the first page.
If this is the method that most job seekers are using to look for jobs, then it is important that your company’s job listings are making it to the first page of results—and the higher on the page, the better. This can be achieved through something called Search Engine Optimization (SEO), which is defined as the process of improving web traffic to a particular website or web page from search engines. Understanding what people search for, the words they use, and the content they hope to find, will help you better design your content so that it can be easily searched and rank higher on Google.
Below are simple ways you can apply SEO practices to your website and site content and attract meaningful traffic to your site.