During the research phase of our project, we approached students and job seekers in Lanark and Renfrew Counties and asked them, “Where do you go to look for jobs?”. The top response was Google. This means that before browsing any company websites, job boards, or employment sites, job seekers are heading straight for the Google search bar to find jobs. From there they will receive a series of hits based on the keywords they’ve typed into the Google search bar and will likely view only a few of the top results on the first page.
If this is the method that most job seekers are using to look for jobs, then it is important that your company’s job listings are making it to the first page of results—and the higher on the page, the better. This can be achieved through something called Search Engine Optimization (SEO), which is defined as the process of improving web traffic to a particular website or web page from search engines. Understanding what people search for, the words they use, and the content they hope to find, will help you better design your content so that it can be easily searched and rank higher on Google.
Below are simple ways you can apply SEO practices to your website and site content and attract meaningful traffic to your site.
These are great ways to optimize your website to increase overall searches and rankings, but there are additional things you can do to optimize searches that will send job seekers directly to your career page and the job listings you’ve uploaded to employment websites such as Indeed. Below are ways to make your job listings as search-engine optimized as possible no matter where they’ve been posted and tips on how to format your listings to keep readers interested.
Include a brief company description. It’s important to include a brief description of what your company is all about to pique the interest of your reader. Your reader may have never heard of you before, so it is important to give them a brief introduction into what your company does. Since most people want to skip right to the details of the job it may be wise to leave this detail near the end of the listing, but you can also include it at the beginning if you so choose, just keep it brief!
Ensure that the job information is well organized and informative. Your reader should be able to get a complete picture of what the job entails and what an ideal candidate looks like for the position. They should also be informed of any incentives that come with the job, enticing them to apply. Accomplish this by completing the following:
This is just the tip of the iceberg when it comes to SEO, but it’s enough to get you started on optimizing your company website and boosting search hits on your job listings. For more information on SEO and other ways to optimize your content visit the links below.
We are an Employment Ontario funded project designed to bring together job seekers, incumbent workers, employers, and community partners to develop and improve Human Resources and recruitment practices in Lanark and Renfrew Counties.